Our SME in the Construction & Building industry is seeking an experienced freelancer to develop a custom e-commerce platform. The platform will focus on offering sustainable building materials and products, integrating the latest in headless commerce technology to enhance user experience and scalability. We aim to leverage personalization and AR try-on features to better serve our customers and differentiate ourselves in the competitive online market.
Our primary users are construction companies and individual contractors seeking sustainable building materials, architects focusing on eco-friendly designs, and environmentally conscious DIY enthusiasts.
There is a growing demand for sustainable building materials, yet the current online platforms lack the advanced features and user experiences that modern consumers expect. This gap leads to consumer frustration and missed sales opportunities.
The market is increasingly driven by regulatory pressure for sustainable practices and a strong consumer demand for eco-friendly options, making businesses willing to invest in advanced e-commerce solutions to capture this audience.
Failure to address this need could result in significant lost revenue and market share as competitors move to fill the gap. Additionally, it could lead to diminished brand reputation and customer loyalty.
Currently, alternative solutions include generic e-commerce platforms without specialization in sustainable products, or marketplaces with limited functionality in personalization and AR features, which do not fully meet customer needs.
Our platform will uniquely combine headless commerce architecture with cutting-edge personalization and AR technologies, specifically tailored for the sustainable building products sector, offering a seamless, engaging, and environmentally-friendly shopping experience.
Our go-to-market strategy includes targeted digital marketing campaigns, partnerships with green building certification bodies, and collaborations with industry influencers. We aim to leverage social media channels for increased visibility and customer engagement.