Our scale-up is seeking an experienced e-commerce specialist to develop a cutting-edge dental care platform that integrates headless commerce architecture with a personalized AR try-on feature. This platform will enhance customer engagement and streamline the purchase journey by offering a tailored shopping experience. The project targets increasing online sales by leveraging the latest trends in subscription models and social commerce.
Our primary users are tech-savvy individuals and families who are proactive about their dental health and prefer the convenience of purchasing dental care products online. They are engaged on social media and open to innovative shopping experiences.
The current online shopping experience for dental care products lacks personalization and engagement, leading to lower conversion rates and customer retention. There is a critical need to differentiate our offerings in a competitive market.
Customers are willing to pay for our solutions due to the enhanced personalization and convenience offered, coupled with competitive pricing and subscription savings. The AR try-on feature provides a unique value proposition.
Failure to address these issues may result in lost market share, stagnating sales growth, and a weakened brand presence in the rapidly evolving e-commerce landscape.
Current alternatives include traditional e-commerce platforms that do not provide the level of personalization or interactive experience our solution offers. Competitors lack a comprehensive AR tool integrated into their platforms.
Our platform's unique selling proposition lies in its integration of cutting-edge AR technology and a robust subscription model, providing an unmatched personalized shopping experience that enhances customer engagement and loyalty.
Our go-to-market strategy involves leveraging social media platforms to drive awareness, implementing SEO strategies to capture organic traffic, and utilizing targeted ads to reach potential customers. We aim to build partnerships with dental care influencers to expand our reach.