Our startup is developing a blockchain-based platform that enables fractional ownership of residential properties using NFTs. This project aims to democratize real estate investment by allowing individuals to own a fraction of a property, leveraging blockchain for transparency and security.
Individual investors seeking to enter the real estate market with limited capital, property owners looking for liquidity, and tech-savvy real estate enthusiasts.
Traditional real estate investment requires significant capital and is often illiquid, limiting access for many potential investors. There is a critical need for a transparent, secure, and accessible solution to democratize real estate ownership.
The target audience is eager to pay for solutions that provide access to real estate investments without the traditional capital requirement and offer liquidity and security, addressing a significant market gap.
If the problem isn't solved, potential investors remain excluded from real estate opportunities, and property owners struggle with liquidity, leading to slow market dynamics and limited growth.
Current alternatives include real estate investment trusts (REITs) and traditional property investments, which lack the flexibility, accessibility, and transparency that blockchain solutions offer.
Our unique proposition is the use of NFTs for fractional ownership, coupled with DeFi integration for enhanced utility, offering a transparent, flexible, and secure investment platform.
Our go-to-market strategy includes partnerships with real estate agents and DeFi platforms, targeted digital marketing campaigns, and leveraging blockchain communities to build credibility and trust.