Develop a cross-platform mobile application for enhancing customer wine selection experience through augmented reality (AR) and AI-powered recommendations. The app aims to bridge the gap between customers and wine experts, providing an interactive and informative journey for wine enthusiasts.
Wine enthusiasts and casual drinkers aged 21-50 who are looking for an engaging and educational shopping experience, both in stores and online.
Customers often feel overwhelmed by the choices in wine selections and lack easy access to detailed wine information while shopping. This leads to indecision and missed opportunities for enhancing their wine experience.
Wine enthusiasts and casual drinkers are willing to invest in tools that simplify decision-making, enhance their knowledge, and provide a unique shopping experience, making them ready to pay for such innovative solutions.
Without this solution, our company risks losing potential customers to competitors who offer more interactive and informative platforms. This could lead to declining sales and a diminished brand presence in a tech-savvy market.
Currently, wine enthusiasts rely on printed guides, in-store experts, or generic mobile wine apps that lack personalization and interactivity. Competitors may offer apps but with limited AR or AI capabilities.
Our app combines AR, AI, and comprehensive cross-platform support, offering a unique blend of technology and user experience that goes beyond static information by creating an interactive and personalized wine selection journey.
The app will be promoted through a strategic marketing campaign targeting wine retailers, collaborations with vineyards for exclusive content, and digital marketing channels such as social media, wine blogs, and in-app promotions.