Our scale-up is developing an intuitive cross-platform mobile wallet app that allows real-time cryptocurrency transactions, enhanced by AI-powered risk assessment and AR-based transaction visualization. This project aims to offer secure, user-friendly access to cryptocurrency markets for both new and seasoned users.
The target users are cryptocurrency enthusiasts and investors ranging from beginners exploring digital currencies to experienced traders seeking advanced features for risk management and market visualization.
Currently, users face challenges in managing real-time cryptocurrency transactions securely while also lacking tools for visualizing transaction data effectively.
Our target audience is willing to pay for solutions that offer enhanced security and user experience due to increasing regulatory pressure and the competitive edge gained by having unique transaction capabilities.
Without this solution, users may face security threats, poor user experience, and missed opportunities in the fast-paced cryptocurrency market, potentially losing revenue to more well-equipped competitors.
Existing mobile wallets offer basic transaction capabilities but lack advanced features such as AI risk assessment and AR visualization, which we aim to provide.
Our app's unique selling proposition lies in combining real-time transactions with AI-driven security measures and AR visualization, setting us apart from standard wallets.
Our go-to-market strategy involves partnering with cryptocurrency exchanges and leveraging influencer marketing within the crypto community to build credibility and reach a wider audience.