Our startup in the Textiles & Apparel industry is seeking a skilled mobile developer to create an innovative cross-platform app that offers a virtual wardrobe and smart fitting room experience. Utilizing cutting-edge AR/VR and AI technology, the app will allow users to visualize clothing on themselves before purchasing, enhancing online shopping convenience and reducing return rates.
Online shoppers aged 18-45 interested in fashion-forward, technology-enhanced shopping experiences.
Online apparel shoppers face significant challenges with sizing and fit, leading to high return rates and customer dissatisfaction.
Consumers are willing to pay for improved online shopping experiences that reduce fit uncertainty and offer personalized recommendations due to the convenience and reduced hassle of returns.
Failure to address these challenges results in continued high return rates, customer dissatisfaction, and potential loss of repeat business.
Current solutions often include basic size guides and static photos, which do not adequately address the fit issues experienced by consumers.
Our app uniquely combines AR fitting technology with AI-driven style advice, offering a superior and interactive shopping experience that is not fully realized by competitors.
Our go-to-market strategy includes partnerships with fashion brands, targeted social media marketing, influencer collaborations, and offering a freemium model to encourage initial app downloads and user engagement.