Seeking a skilled mobile app developer to create a cross-platform application that enables users to virtually try on apparel from our latest collections using augmented reality technology. The app will also feature AI-powered personalization to recommend items based on users' preferences and past interactions.
Fashion-forward consumers who prefer online shopping and personalized experiences, aged 18-35.
Consumers often face difficulties in finding the right size and style when shopping for clothes online, leading to high return rates and customer dissatisfaction.
As online shopping becomes increasingly prevalent, customers are willing to invest in solutions that promise better fit and personalization, driven by the convenience and improved shopping experience these technologies offer.
If not addressed, the company risks losing customers to competitors who offer more innovative and interactive shopping experiences, potentially leading to decreased market share and reduced customer loyalty.
Current alternatives include basic size guides and static images on e-commerce platforms, which lack the engagement and accuracy of virtual fitting solutions.
Our app stands out by combining realistic AR fitting with AI-driven personalization, offering a unique and engaging shopping experience that traditional e-commerce platforms fail to provide.
Our go-to-market strategy will focus on digital marketing campaigns targeting fashion enthusiasts, collaborations with fashion influencers, and in-app promotions to drive downloads and user engagement.