Develop a cross-platform mobile application to empower consumers and businesses in the seafood industry by providing real-time tracking and sustainability insights. This app will use AI and IoT connectivity to deliver verifiable data on seafood sourcing, ensuring transparency from ocean to table.
Seafood consumers seeking transparent sourcing information, retailers aiming for eco-friendly practices, and seafood producers looking to improve supply chain integrity.
There is a growing demand for transparency in seafood sourcing due to environmental concerns and consumer pressure for sustainable practices. Current systems lack reliable tracking and analytics capabilities.
Consumers and businesses are ready to pay for solutions that provide transparency and sustainability insights due to increasing regulatory demands and the need for competitive differentiation.
Failure to address these transparency issues could lead to lost consumer trust, non-compliance with emerging regulations, and missed opportunities for sustainable branding.
Current alternatives include generic supply chain platforms without specific seafood sustainability insights or IoT integrations, often resulting in unreliable data.
Our app offers a unique combination of real-time IoT tracking, AI-driven sustainability analytics, and engaging AR features, providing unparalleled transparency and insights into seafood sourcing.
Our go-to-market strategy includes partnerships with seafood certification bodies, targeted digital marketing campaigns focused on eco-conscious consumers, and collaborations with seafood retailers aiming to enhance their sustainable offerings.