Develop a cutting-edge mobile application for seafood traceability, leveraging cross-platform technology to enhance supply chain transparency and consumer trust. Integrate IoT connectivity and AR features to provide real-time data and immersive experiences for users, fostering sustainable seafood practices.
Seafood consumers and retailers focused on sustainability, compliance, and responsible sourcing, as well as regulatory bodies and industry stakeholders.
Lack of transparency in the seafood supply chain has led to consumer distrust and regulatory scrutiny, making it critical to enhance traceability and accountability in sourcing practices.
The regulatory pressures for traceability and consumer demand for transparency make target audiences ready to invest in solutions that ensure compliance and enhance brand loyalty.
Failure to address traceability can lead to lost revenue due to decreased consumer trust, regulatory fines, and a competitive disadvantage in an increasingly sustainability-focused market.
Current alternatives include limited traceability apps and manual tracking methods, which lack the comprehensive data integration, user engagement, and real-time insights offered by our proposed solution.
Our app’s unique integration of IoT, AR, and AI technologies provides a richer, more interactive experience for users, setting it apart from existing solutions by offering real-time traceability and sustainability insights.
Our go-to-market strategy includes partnerships with major seafood retailers and certification bodies, targeted digital marketing campaigns, and attending industry trade shows to demonstrate app capabilities.