Develop a mobile application to empower consumers with real-time insights on energy consumption, allowing utilities companies to enhance customer engagement and promote sustainability.
Residential customers who are tech-savvy and environmentally conscious, seeking to monitor and reduce their energy consumption.
Consumers lack the tools to monitor and understand their real-time energy usage, leading to inefficiencies and higher costs. As a utilities provider, we need to empower our customers with actionable insights to promote sustainable energy consumption.
Consumers are increasingly aware of their carbon footprint and are willing to invest in solutions that promote sustainability, driven by both environmental concerns and potential cost savings.
Without this app, we risk falling behind in customer engagement, missing out on opportunities to drive energy efficiency, and failing to meet sustainability goals.
Current alternatives include basic online dashboards provided by competitors, which lack real-time data, advanced analytics, and engaging user interfaces.
Our app will offer real-time insights, personalized analytics, and interactive AR features, setting it apart from competitors by providing a more engaging and informative user experience.
Our go-to-market strategy includes leveraging partnerships with eco-friendly organizations, digital marketing campaigns targeting tech-savvy consumers, and promotional offers for early adopters who share our sustainability values.