Our scale-up human rights advocacy organization seeks a mobile app development partner to build a cross-platform solution that enhances public awareness and engagement with human rights issues. The app will integrate AI-powered features and AR experiences to educate users and connect them with advocacy initiatives globally.
Our target users are socially-conscious individuals and community leaders who are passionate about human rights issues and actively seek ways to participate in advocacy efforts. They are tech-savvy and value engaging, interactive content that provides educational value and actionable insights.
Despite growing global awareness of human rights issues, many individuals lack easy access to credible resources and community-driven advocacy opportunities. This limits their ability to engage effectively in meaningful advocacy efforts.
The target audience is willing to invest in solutions that enhance their ability to participate in social justice movements, driven by an increasing regulatory focus on human rights, the need for a competitive advantage in social advocacy, and the societal push for impactful engagement.
Failure to solve this problem will result in continued disengagement from potential advocates, reduced influence of advocacy campaigns, and missed opportunities to harness technology for greater social impact.
Currently, alternatives include generic social media platforms and piecemeal advocacy tools that lack specialization in human rights engagement. Competitors are limited in providing a comprehensive, technology-driven engagement platform tailored for human rights advocacy.
Our app's unique selling proposition lies in its combination of AI-enhanced content personalization with immersive AR experiences, providing a platform that not only educates but also actively involves users in global advocacy efforts.
Our go-to-market strategy involves partnerships with leading human rights organizations, influencer collaborations to boost awareness, and targeted digital marketing campaigns. We will leverage our existing network and use data-driven insights to optimize user acquisition and engagement.