An SME in the Food & Beverage Production industry is seeking a skilled mobile app developer to create a cross-platform application. This app aims to enhance ingredient traceability, allowing customers to scan product QR codes and access detailed information about the ingredients' origin and processing methods. The application will utilize AR for visual storytelling and AI to provide personalized product recommendations based on dietary preferences.
Health-conscious consumers and food safety regulators who require transparency in ingredient sourcing and production practices.
Consumers increasingly demand transparency in food sourcing due to health concerns and regulatory pressures. Our current systems do not adequately provide accessible ingredient traceability, leading to potential trust issues and competitive disadvantages.
With stringent regulatory requirements and consumer demand for transparency, our target audience is willing to invest in solutions that provide clear, accessible information about food sourcing and production. This transparency not only aids compliance but also offers a competitive advantage in the marketplace.
Failure to address ingredient transparency can result in loss of consumer trust, non-compliance with regulations, and a competitive disadvantage in the growing market of health-conscious consumers.
Current alternatives include third-party traceability platforms and basic labeling solutions, which lack the interactive and personalized engagement features planned for our app.
Our app uniquely combines AR storytelling with AI-driven personalization, offering consumers an engaging and informative experience that goes beyond basic traceability solutions.
Our go-to-market strategy will focus on partnerships with health-focused retail chains and targeted digital marketing campaigns to reach health-conscious consumers, emphasizing our commitment to transparency and quality.