Our scale-up restaurant chain aims to redefine the dine-in experience with a cutting-edge mobile app. We seek a skilled developer to build a cross-platform application incorporating AR for menu visualization and AI to personalize recommendations. The app will connect seamlessly with IoT-enabled kitchen devices, enhancing service efficiency. Leveraging the latest in technology, this project promises an intuitive user journey and operational excellence.
Urban restaurant-goers aged 18-45, tech-savvy individuals looking for interactive and personalized dining experiences, including families and groups.
Current dining experiences lack interactive elements and personalized service, leading to a generic customer journey and operational inefficiencies.
The target audience is willing to pay for innovative dining experiences that offer convenience, personalization, and enhanced engagement, providing a competitive advantage in the restaurant space.
Failure to innovate could result in losing market share to competitors who offer more engaging and personalized dining experiences, leading to reduced customer loyalty and revenue.
Current alternatives include traditional dining apps with limited functionalities and menu visualization capabilities, which do not fully leverage the potential of AR and AI.
Our app's unique selling proposition lies in its AR-powered interactive menu combined with AI-driven personalization, offering a seamless, novel, and efficient dining experience that integrates with IoT devices.
We will implement a multi-channel marketing campaign focusing on digital platforms, social media influencers, and partnerships with food bloggers to create buzz. Additionally, in-app promotions and loyalty programs will drive user engagement and retention.