We seek an experienced mobile app developer to create a cross-platform app that revolutionizes how users engage with our broadcasting content. The app will leverage AI to provide personalized content recommendations and AR to enhance user interaction. The project aims to increase viewer engagement and retention through an intuitive and dynamic mobile experience.
Our target audience consists of tech-savvy millennials and Gen Z viewers who consume content primarily through mobile devices and are keen on personalized and interactive media experiences.
Our existing mobile experience lacks the personalization and interactivity that modern viewers demand, leading to decreased engagement and viewer retention.
There is a market willingness to pay due to the competitive advantage of offering personalized and immersive content experiences, which can drive higher advertising revenue and subscription models.
Failure to address these needs could result in lost revenue, declining viewer numbers, and a competitive disadvantage in the rapidly evolving broadcasting industry.
Current alternatives include generic streaming apps that do not leverage AI for personalization or AR for interactive experiences. Our app aims to differentiate by offering a uniquely engaging and tailored viewer experience.
Our app's unique selling proposition is the integration of AI and AR technologies to deliver a highly personalized and immersive streaming experience that stands out in the broadcasting industry.
We plan to leverage social media marketing, partnerships with influencers, and in-app referral programs to drive downloads and engagement, focusing on digital natives who prioritize personalized and interactive content.