Our SME in the Textiles & Apparel industry seeks to develop a cross-platform mobile application that enhances the online shopping experience with AR features. The app will allow users to virtually try on clothing, view collections in augmented reality, and receive AI-powered style recommendations.
Fashion-forward consumers who frequently shop online and value technologically advanced shopping experiences. Primarily targeting tech-savvy individuals aged 18-35.
In a competitive online retail market, providing a unique and engaging shopping experience is critical. Our current platform lacks interactive features, leading to reduced customer engagement and conversion rates.
Customers are keen on innovative shopping solutions that enhance convenience and personalization, driven by their demand for instant and immersive shopping experiences.
Failing to implement this project could result in a decline in market share as competitors offer more engaging and interactive shopping experiences, leading to lost revenue and reduced customer loyalty.
Currently, competitors offer basic mobile apps without AR features, and lack comprehensive AI-driven personalization, presenting an opportunity to differentiate our brand.
Our app will stand out by offering a seamless virtual try-on experience and AI-driven personalized recommendations, combining fashion and technology innovatively.
We will launch a targeted marketing campaign on social media platforms, partner with fashion influencers, and offer exclusive app-only promotions to drive downloads and customer engagement.