Our startup, specializing in the import and export of high-quality artisanal goods, is seeking an experienced e-commerce developer to create a robust online platform. The platform will showcase unique products from around the world, incorporating the latest in headless commerce and personalization technologies to offer an engaging shopping experience. With a focus on sustainability and fair trade, the platform will also feature subscription models and AR try-on tools to give customers a unique way to experience products.
Global consumers interested in sustainable, fair trade artisanal goods, primarily millennials and Gen Z who value quality and authenticity.
Consumers face challenges finding authentic, sustainable artisanal goods online due to scattered marketplaces and lack of product engagement tools.
The target audience is increasingly willing to pay for sustainable and unique products due to rising awareness and regulatory pressures towards ethical consumption.
Failure to address this market demand will result in lost revenue opportunities and a competitive disadvantage as more companies adopt advanced e-commerce strategies.
Currently, customers may shop from niche marketplaces or global platforms like Etsy, which lack comprehensive personalization and immersive shopping experiences.
Our platform combines sustainability, advanced personalization, and AR technologies to offer a distinctive and engaging shopping experience for artisanal goods.
Our strategy involves leveraging social media campaigns, influencer partnerships, and SEO optimization to attract a niche yet expanding market segment interested in ethical consumption.