Building a Real-Time Analytics Platform for Creator Economy Insights

In the fast-evolving Creator Economy, our SME is looking to develop a comprehensive real-time analytics platform that enables content creators to access critical insights about their performance across multiple channels. With the increasing need for creators to adapt and respond to audience preferences in real-time, this platform will utilize technologies such as Apache Kafka, Spark, and Databricks to ingest and process data streams efficiently. By integrating dbt and Snowflake, the platform aims to offer seamless data transformations and storage, while Airflow will orchestrate workflows to ensure timely data delivery. The platform will empower creators by providing performance metrics, audience engagement trends, and personalized content suggestions. This initiative is anticipated to enhance creators' ability to make informed decisions, optimize content strategies, and ultimately boost engagement and revenue. The project demands a meticulous approach to data engineering, ensuring scalability, reliability, and enhanced data observability.