Building a Personalized E-commerce Platform for University Merchandise

As a leading institution in higher education, we recognize the need to modernize our e-commerce platform to meet the expectations of today's digital-savvy consumers. This project involves creating a state-of-the-art e-commerce platform that leverages headless commerce architecture to deliver a seamless user experience across devices. The platform will be built on robust technologies like Shopify Plus, Magento, or WooCommerce, and incorporate advanced personalization features powered by Algolia and Contentful to recommend products based on user behavior and preferences. The project will also integrate social commerce features, enabling users to share their purchases and wish lists on social media platforms, thereby driving organic traffic and enhancing community engagement. Additionally, an AR try-on feature will be implemented, allowing users to visualize how products such as university apparel or accessories will look before making a purchase. To further enhance user experience, the platform will offer subscription models for educational materials and merchandise. Payment processing will be streamlined using Stripe and PayPal, ensuring secure and flexible payment options. The ultimate goal is to foster a connected and personalized shopping experience that aligns with the university's brand and appeals to our diverse audience of students, alumni, and faculty.