Our SME PropTech company aims to develop a blockchain-based platform enabling fractional ownership of real estate properties through tokenization. By leveraging DeFi and NFT technologies, we aim to democratize property investment and increase liquidity in the real estate market.
Individual real estate investors, institutional investors, and retail investors looking for accessible entry points into the property market.
Traditional real estate investment requires significant capital and lacks liquidity, making it inaccessible to many potential investors.
Investors are increasingly willing to pay for innovative solutions that offer easier access to real estate markets, driven by trends in DeFi and tokenization.
Failure to address the problem could result in missed opportunities for investors and limited growth potential for participants in the real estate market.
Current alternatives include traditional real estate investment trusts (REITs) and crowdfunding platforms, which lack the liquidity and accessibility offered by blockchain solutions.
Our platform offers unique advantages by combining NFT-based asset tokenization with DeFi protocols to enhance liquidity and accessibility for a broader audience.
Our go-to-market strategy includes partnerships with real estate firms, targeted online advertising, and educational webinars to drive adoption among retail investors.