Our SME in the Organic & Natural Foods industry seeks to develop a blockchain-based traceability solution. This project aims to enhance product transparency from farm to table using blockchain technology, ensuring consumers can trust that their foods are genuinely organic and natural.
Health-conscious consumers interested in sustainable and transparent food sourcing, as well as retailers looking to certify their organic product claims.
Consumers need assurance that their organic foods are genuinely sourced and processed naturally, without losing trust due to fraudulent claims in the market.
The target audience is ready to pay for transparent supply chain solutions due to increasing regulatory pressures and a growing preference for verified natural products.
Failure to address traceability could result in lost consumer trust, decreased sales, and potential regulatory fines for misrepresentation.
Current solutions rely heavily on traditional certifications and audits, which are often opaque, costly, and prone to manipulation.
Our solution offers a decentralized, immutable ledger ensuring transparency and reliability, differentiating us from competitors using traditional verification methods.
We will partner with retailers and organic certification bodies to integrate our solution into existing supply chains, leveraging influencer marketing to demonstrate the benefits of transparency to our target consumer segments.