Biotechnology E-commerce Platform Enhancements with Personalization and Subscription Models

As a biotechnology SME, we recognize the growing importance of digital transformation in reaching our B2C audience. Our current e-commerce platform lacks the advanced features necessary to stay competitive in the dynamic biotechnology market. Our goal is to incorporate cutting-edge personalization and subscription models, providing a more tailored and engaging shopping experience. This project requires the integration of a headless commerce architecture using platforms like Shopify Plus or WooCommerce, enabling flexibility in content management and front-end customization. Key tasks include implementing Algolia for enhanced search functionality, integrating Stripe and PayPal for seamless payment processing, and adding AR try-on features for product visualization. The project will also focus on developing a robust subscription model to offer curated biotechnology products on a recurring basis, enhancing customer loyalty and increasing recurring revenue. The successful completion of this project will position us at the forefront of our industry, meeting the evolving demands of our customers.