Our scale-up company in the Packaging & Printing industry is seeking an innovative freelancer to develop a cross-platform mobile app featuring augmented reality (AR) capabilities. This app aims to integrate AI-powered features, offering an immersive experience that allows users to visualize packaging designs in real-time. This project emphasizes both aesthetic appeal and functional utility, helping brands present their products more dynamically while enhancing customer engagement.
Our target audience includes packaging designers, marketing teams, and end consumers looking for innovative ways to engage with brand packaging.
The traditional packaging design process lacks interactivity and fails to engage consumers effectively. Brands need a dynamic solution to showcase their packaging innovations in a digital-first world.
Brands are willing to invest in innovative solutions that offer a competitive advantage and enhance consumer engagement, driven by market trends towards interactive and personalized experiences.
Failing to adopt interactive packaging solutions may result in lost revenue opportunities, diminished brand perception, and competitive disadvantage as consumers increasingly prefer engaging digital experiences.
Current alternatives include static online 3D renderings and basic AR applications without intelligent design suggestions or cross-platform capabilities, which do not fully engage or inform the consumer.
Our app's unique selling proposition lies in its combination of AR visualization, AI-powered design insights, and seamless cross-platform usability, offering a comprehensive, interactive packaging solution.
Our go-to-market strategy includes partnerships with design agencies, digital marketing campaigns targeting brand managers and designers, and showcasing at industry trade shows to demonstrate app capabilities.