Our SME furniture company seeks a skilled developer to create a mobile app that allows customers to visualize custom furniture in their space using Augmented Reality (AR). The app will offer an intuitive interface for designing and virtually placing furniture in a room, enhancing the buying experience and reducing purchase hesitation.
Homeowners and interior enthusiasts looking to design and visualize custom furniture pieces in their living spaces.
Customers often hesitate to purchase custom furniture due to the uncertainty of how it will fit or look in their space, leading to lost sales and customer dissatisfaction.
With the rise of e-commerce in the furniture sector, consumers are willing to pay for innovative technologies that provide convenience and assurance in their purchasing decisions, offering a significant competitive advantage.
Failure to address this issue could result in continued high cart abandonment rates, customer dissatisfaction, and a competitive disadvantage in the growing digital marketplace.
Currently, customers rely on static images and measurements to make purchasing decisions, which lack interactivity and can lead to inaccurate expectations.
Our app distinguishes itself by offering a seamless blend of AR technology and AI-powered personalization, providing a unique and immersive furniture shopping experience.
We plan to leverage social media marketing, partnerships with interior designers, and targeted online advertising to reach potential customers and drive app downloads and usage.