Our SME architecture firm seeks to create an innovative e-commerce platform that offers customizable design elements for consumers and professionals in the architecture and design industry. By leveraging headless commerce and AR technology, we aim to provide an immersive, personalized online shopping experience.
The platform targets individual consumers looking to enhance their living spaces, interior designers seeking unique design elements, and builders requiring specific architectural features.
Current online platforms lack the capability to offer highly personalized and immersive experiences for architectural products. Consumers and professionals need a way to see how design elements fit into their spaces before making a purchase.
Our target audience is willing to invest in solutions that offer clear visualization and customization, providing a competitive advantage and aiding in decision-making processes.
Without addressing this need, we risk losing potential online customers to competitors who provide more interactive and personalized shopping experiences, leading to potential revenue loss.
Existing platforms offer basic online catalogs but lack personalized AR experiences. Competitors are starting to explore similar features, but few provide a seamless, integrated solution.
Our platform's integration of AR try-on features combined with a powerful personalization engine sets it apart, offering a unique, engaging customer experience that enhances purchasing confidence.
We will leverage social media campaigns, partnerships with design influencers, and targeted online advertising to reach our audience, focusing on the unique immersive capabilities of our platform.