Our SME design firm seeks to develop an innovative mobile app incorporating augmented reality (AR) to enhance personalized interior design services. This app will allow users to visualize design changes in real-time, ensuring customer satisfaction and streamlining the design process.
Homeowners and renters looking for personalized interior design solutions, particularly tech-savvy individuals who appreciate innovative tools for home improvement.
Clients often struggle with visualizing potential design outcomes, leading to indecision and dissatisfaction. This problem is critical as it affects client retention and limits our ability to scale effectively.
The target audience is ready to pay for solutions that offer a significant competitive advantage in terms of user engagement and satisfaction, driven by the increasing demand for AR technology in home improvement.
If this problem remains unsolved, the firm risks losing clients to competitors offering more innovative, tech-driven solutions, resulting in lost revenue and market share.
Current alternatives include traditional design consultations and static digital mockups, which lack interactivity and personalization, highlighting a gap our app aims to fill.
The app's unique selling proposition is its AR-enhanced visualization combined with AI-driven design recommendations, setting it apart from other interior design tools by offering a truly interactive and personalized user experience.
Our go-to-market strategy includes leveraging our existing customer base, partnerships with smart home device manufacturers, and targeted digital marketing campaigns to reach design enthusiasts and early adopters.