Our SME in the Food & Beverage Production industry seeks to develop a cross-platform mobile application to enhance transparency and customer engagement using AR and AI technologies. By leveraging these tools, the app will provide users with detailed product information, including sourcing, nutritional data, and sustainability efforts. This project aims to build trust and educate consumers, aligning with the growing demand for transparency in the food industry.
Health-conscious consumers and environmentally aware individuals seeking detailed product information.
Consumers demand transparency regarding food sourcing, nutritional value, and sustainability, which is currently limited in the market.
Consumers are willing to pay for solutions that provide detailed, accessible information due to regulatory pressure and the desire for a competitive advantage.
Failing to address this issue could lead to lost revenue, decreased consumer trust, and falling behind competitors who offer greater transparency.
Current alternatives include standard labeling and third-party apps, but these often lack comprehensive data and engaging interfaces.
The app's unique selling point is its use of AR for intuitive and engaging product interaction, coupled with AI for personalized consumer experiences.
The go-to-market strategy includes targeted digital marketing campaigns, partnerships with health and wellness influencers, and in-store promotions to drive app downloads and user engagement.