Develop a cross-platform mobile application that utilizes AR technology to enhance sustainable product lifecycle management. This app aims to empower users to make informed choices about product reuse, recycling, and upcycling, contributing to the Circular Economy.
Eco-conscious consumers, sustainability advocates, individuals interested in sustainable living and product lifecycle management.
Consumers lack accessible tools that provide clear information on product sustainability, reuse, and recycling options, hindering efforts to promote a Circular Economy.
Consumers are increasingly willing to invest in solutions that facilitate sustainable living due to regulatory pressures and a growing emphasis on environmental responsibility.
Without this solution, consumers will continue to face barriers in making sustainable choices, resulting in increased waste and environmental impact.
Current alternatives include limited apps focused solely on recycling, which lack comprehensive AR experiences and connectivity with IoT devices for informed decision-making.
Our app uniquely combines AR-powered product scanning with real-time AI insights and IoT connectivity, providing an unparalleled user experience in sustainable product management.
We plan to leverage partnerships with eco-friendly brands, targeted social media campaigns, and collaborations with sustainability influencers to reach our target audience and drive app adoption.