Develop a cross-platform mobile application for a leading SME in the Wine & Spirits industry, incorporating AI-powered recommendation systems and AR-based label scanning. This app aims to enhance customer engagement and streamline the shopping experience by offering personalized suggestions and immersive visual content.
Wine and spirits enthusiasts, ranging from casual drinkers to connoisseurs, who value personalized recommendations and interactive experiences.
Customers often feel overwhelmed by the variety of wine and spirits options and lack the knowledge to make informed purchasing decisions. This results in dissatisfaction and reduced customer retention.
The target audience is ready to pay for solutions that enhance their purchasing experience through personalization and innovation, driven by a desire for convenience and unique experiences.
Failing to address this issue may lead to lost revenue due to decreased customer engagement and loyalty, allowing competitors who offer advanced digital solutions to gain market share.
Current alternatives include generic e-commerce platforms and basic mobile apps that lack personalization and immersive features. Competitors are beginning to explore AR and AI technologies, but adoption is still limited within the industry.
Our app’s unique selling proposition lies in its combination of AI-driven personalization and cutting-edge AR experiences, offering a superior digital engagement that is currently unmatched in the Wine & Spirits sector.
We will leverage a digital marketing strategy focusing on social media campaigns, influencer partnerships, and collaborations with wine and spirits clubs to attract tech-savvy customers seeking innovative shopping experiences.