Our company, a fast-growing SME in the Sports & Recreation industry, is seeking to develop an AI-powered performance analytics platform tailored for amateur athletes. The solution will leverage cutting-edge technologies such as computer vision and predictive analytics to provide personalized insights and training recommendations, helping non-professional athletes enhance their performance and reduce the risk of injury.
Amateur athletes, sports enthusiasts, and local sports clubs looking to enhance training effectiveness and performance outcomes.
Amateur athletes often lack access to professional-grade performance analytics, making it challenging to optimize their training and minimize injury risk. This project aims to bridge that gap with an affordable, data-driven solution.
Amateur athletes and local sports organizations are increasingly aware of the benefits of data-driven training, willing to invest in solutions that offer competitive advantages and improved performance.
Without this solution, amateur athletes may continue to train inefficiently, risking injury and underperformance, which could hinder their progress and discourage continued participation in sports activities.
Current alternatives include generic fitness apps and manual performance tracking, which lack personalization and the advanced analytics provided by AI technologies.
Our platform's unique selling proposition lies in its use of advanced AI technologies to deliver professional-grade insights at an accessible price point, specifically tailored for amateur athletes.
Our go-to-market strategy involves partnerships with local sports clubs and influencers, targeted online marketing campaigns, and offering free trials to drive initial adoption and user acquisition.