Our company, a fast-growing player in the Textiles & Apparel industry, seeks to develop a cross-platform mobile application featuring an AI-driven virtual fitting room. This app aims to enhance the online shopping experience by allowing customers to virtually try on clothes, thus reducing returns and increasing customer satisfaction. The project will leverage cutting-edge technologies such as AR/VR and AI to provide realistic fitting experiences across various devices.
Online shoppers in the Textiles & Apparel sector, particularly millennials and Gen Z who value convenience and technology-enhanced shopping experiences.
The high return rate in online apparel shopping due to poor fit is a significant issue, impacting customer satisfaction and operational costs.
Market research indicates customers are eager to adopt technology that improves product fit, driven by the desire to reduce wastage and enjoy a seamless shopping experience.
Failing to address the fitting issue may result in sustained high return rates, ultimately affecting profitability and brand reputation.
Existing solutions include basic size guides and static fitting images, which lack the interactive and personalized experience that our proposed app offers.
Our app combines the latest in AI and AR to offer a truly immersive virtual fitting experience, setting it apart from standard size guide solutions.
The go-to-market strategy includes partnerships with fashion influencers, targeted social media campaigns, and integration with major e-commerce platforms to drive app adoption.