About Me
Seasoned UX/UI Designer and Front-end Web Developer known for elevating user engagement and satisfaction with creative design strategies. Expertise spans product and e-commerce platforms, leveraging proficiency in typography, brand development, and high-fidelity interface prototypes. Collaborative by nature, adept at aligning with marketing and product teams to deliver seamless user experiences across diverse industries.
Education
EFlorida International University
BS08/1998 - 12/2001
Bachelor of Science in Communication advertising
prepared for careers in a broad array of industries and organizations. The Advertising curriculum is designed to provide a foundation for problem-solving, strategic thinking, and persuasion techniques that drive audience-centered marketplace communications.
EBroward College
AA05/2001 - 08/2003
Associate Degree in Digital Imaging & Graphic Design
grounded in the principles and practice of graphic design. Courses cover fundamentals like composition and color theory, along with current technical skills needed for both print and digital media.
EWalsh University
AA08/1996 - 08/1998
Associate Degree Liberal Arts
Got the general education and career skills I needed to seek entry-level jobs in business, social services, administration, or management positions.
I received an introduction to arts and culture and began to better understand my place in the world around me.
Work & Experience
WIBM
Information Technology10/2015 - 04/2024
* Spearheaded UI redesigns that enhanced website engagement by 10% and improved user satisfaction by 12%.
* Applied Design Thinking to create user-centered design solutions, increasing user interactions and engagement by 17%.
* Conducted comprehensive UX research, including persona creation, user testing, and usability assessments, leading to a 12% boost in user satisfaction and a 10% increase in product usability.
* Created wireframes and interactive prototypes using Figma, Sketch, and Adobe XD, resulting in an 8% improvement in e-commerce product page usability.
* Optimized media asset management with Bynder and Adobe Experience Manager, achieving a 9% efficiency gain.
* Designed infographics and transactional UI for complex datasets, enhancing website usability by 13%.
* Developed annotated designs and specifications for data-driven pictograms and user interface elements, ensuring design clarity and consistency.
WBio-Rad Laboratories
Life Science Research03/2023 - 06/2023
* Recruited as an independent contractor to drive the 3rd generation launch of the website, enhancing user experience through improved interface design.
* Developed and customized Drupal pages with templates, ensuring design consistency and operational efficiency.
* Executed image optimization and resizing, aligning with new templates to achieve a 13% increase in page load speeds.
* Demonstrated strong communication and collaboration skills in a fast-paced environment.
WDART (Dallas Area Rapid Transit)
Transportation06/2022 - 03/2023
* Enhanced website accessibility, leading to a 14% boost in user satisfaction ratings.
* Partnered with web development teams to overhaul front-end architecture, improving functionality and performance.
* Redesigned backend and admin UI sections, enhancing overall user experience.
* Utilized Axure and Adobe XD to create wireframes and high-fidelity prototypes for improved design solutions.
WUSDA
Agriculture, Food, and Natural Resources 05/2022 - 08/2022
* Produced high-fidelity wireframes and interactive prototypes for Air Force CON IT, achieving a 12% increase in user engagement.
* Analyzed user feedback to identify and address usability issues, resulting in a 15% improvement in user satisfaction ratings.
* Delivered comprehensive design solutions, including diagrams and prototypes, contributing to a 13% increase in website usability.
* Created data visualizations and transactional interfaces for Logical Journeys, implementing detailed annotations and design specifications.
WIntrepid Sea, Air & Space Museum
Non-Profit Museum06/2011 - 10/2015
* Implemented SEO strategies that increased website traffic by 12%.
* Directed design team efforts to define the museum's brand identity.
* Oversaw website development, digital signage, and email marketing campaigns.
* Created new brand positioning, advertisements, and a mobile app.
* Managed Bronto, an email marketing platform, designing and coding HTML email campaigns.
WTransPerfect
Translation and Language Services10/2010 - 09/2012
* Revamped branding with a modern "web 2.0" aesthetic, enhancing the overall user interface.
* Collaborated with development teams to overhaul website front-end functionality, improving site performance.
* Redesigned backend and admin UI sections to optimize user experience.
* Successfully launched three high-impact websites, earning notable national recognition.
WOnline Residential
Real Estate Marketing04/2007 - 06/2011
* Increased creative department efficiency by 15% and reduced project turnaround time by 20%.
* Developed project proposals, managed client communications, and solved design challenges.
* Worked with APIs and hand-coded HTML, CSS, and XML, integrating JavaScript and jQuery.
* Identified new product/service opportunities, achieving a 10% increase in sales.
WVillage Voice
Publishing01/2007 - 04/2007
* Solicited, verified, and exported print-ready files with 100% accuracy.
* Created designs for advertisers with tight deadlines, ensuring brand integrity.
* Managed production stages, including prepress and quality assurance, ensuring smooth operations and high-quality output.
WThe Medias
Advertising Agency09/2006 - 04/2007
* Designed and implemented e-commerce platforms and marketing materials, focusing on identity and brand development.
* Achieved successful outcomes in all assignments, exceeding company objectives.
* Awarded a Canadian accolade for best travel site design in 2007 for exceptional project execution.
WAffordable Real Estate, LLC
Real Estate04/2006 - 09/2006
* Led identity and branding projects, including web and print design, video production, and short films for affiliates.
* Developed and implemented strategies to enhance design effectiveness and client satisfaction.
* Redesigned web and print advertising media to align with client branding and marketing objectives.
WNikki Beach
Lifestyle Hospitality 02/2003 - 05/2006
* Managed marketing and advertising for 14 global locations, boosting brand consistency and increasing foot traffic by 15%.
* Managed web and print production, delivering projects 25% faster.
* Improved production processes and workflows, enhancing efficiency by 12%.
* Collaborated with Nikki Beach Clothing to design and produce screen-printed apparel for men, women, and children, including t-shirts, jackets, and accessories.
WMacDirectory & MiamiLiving Magazines
Publishing06/2001 - 01/2003
* Managed production deadlines for newspaper projects, ensuring timely and accurate delivery.
* Created and designed layouts for advertisers, adhering to established brand standards.
* Oversaw all stages of production from prepress to postproduction, including file verification and PDF export.
WMiami Solution Providers
Information Technology11/2000 - 06/2001
* Established a web department for the company.
* Managed online projects including advertising banners, e-flyers, and websites, achieving a 15% increase in client engagement.
* Implemented solutions to all designs from conception to completion and launch.
* Directed, shot, edited, and produced short films for various projects.
WP.K. Graphics
Printing and Graphic Design 09/1998 - 09/2000
* Designed print collateral such as postcards, posters, and billboards, increasing brand visibility by 10%.
* Supervised production and printing forms setup.
* Managed production processes and client deliverables.
* Ensured accuracy in billing, payment processing, and shipping logistics.