Jennifer Pike
- Lead Developer & Creative Director
- Los Angeles, United States
- $50 / hour
- Member Since: Jul 2024
About Me
Hi I’m Jennifer Pike and this is my journey from Marketing Exec to Woman in Tech. 😉
With a dynamic career spanning over two decades, I have cultivated a diverse skill set in marketing, event planning, and web development. My journey began in 1996 at 20th Century Fox and the Fox Network in Los Angeles, where I initially focused on marketing before transitioning to event planning, orchestrating premiere parties and corporate events for Fox celebrities and executives.
I later honed my expertise in marketing and event management at the Key Club music venue on Sunset Strip, where I embraced innovative strategies such as guerrilla marketing and eBlasts. In 2005, I joined LA Weekly, the iconic local publication, to spearhead promotional marketing and drive digital engagement for their newly launched website, leveraging my early adoption of social media platforms like MySpace for business purposes.
Recognizing the growing importance of digital media, I pursued further education in web design and development at UCLA. Upon graduating, I returned to 20th Century Fox as a web developer, combining my marketing acumen with technical skills.
In 2013, I relocated to London, where I built websites for renowned companies such as Which?, Sainsbury’s, and Molton Brown. My comprehensive experience led to the founding of Phoenix Road Creative in 2016.
At Phoenix Road Creative, we specialize in developing custom WordPress websites that empower clients to easily manage their content, ensuring fast, secure, and SEO-ready websites. Our unique approach involves creating a proprietary WordPress theme with reusable content blocks, providing clients with the flexibility to maintain a consistent and professional online presence.
In 2024, I returned to Los Angeles, where Phoenix Road Creative continues to thrive, delivering innovative web solutions that drive business growth and online visibility.
With a dynamic career spanning over two decades, I have cultivated a diverse skill set in marketing, event planning, and web development. My journey began in 1996 at 20th Century Fox and the Fox Network in Los Angeles, where I initially focused on marketing before transitioning to event planning, orchestrating premiere parties and corporate events for Fox celebrities and executives.
I later honed my expertise in marketing and event management at the Key Club music venue on Sunset Strip, where I embraced innovative strategies such as guerrilla marketing and eBlasts. In 2005, I joined LA Weekly, the iconic local publication, to spearhead promotional marketing and drive digital engagement for their newly launched website, leveraging my early adoption of social media platforms like MySpace for business purposes.
Recognizing the growing importance of digital media, I pursued further education in web design and development at UCLA. Upon graduating, I returned to 20th Century Fox as a web developer, combining my marketing acumen with technical skills.
In 2013, I relocated to London, where I built websites for renowned companies such as Which?, Sainsbury’s, and Molton Brown. My comprehensive experience led to the founding of Phoenix Road Creative in 2016.
At Phoenix Road Creative, we specialize in developing custom WordPress websites that empower clients to easily manage their content, ensuring fast, secure, and SEO-ready websites. Our unique approach involves creating a proprietary WordPress theme with reusable content blocks, providing clients with the flexibility to maintain a consistent and professional online presence.
In 2024, I returned to Los Angeles, where Phoenix Road Creative continues to thrive, delivering innovative web solutions that drive business growth and online visibility.
Education
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UCLA
Web Design & Development10/2007 - 10/2009
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Florida State University
BA09/1990 - 04/1994
Work & Experience
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Phoenix Road Creative
06/2016 - present
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Which?
04/2017 - 05/2018
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Sainsbury's
02/2015 - 01/2016
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Twentieth Century Fox
02/2012 - 05/2013
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Trailer Park
01/2011 - 01/2012
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Joico
01/2010 - 01/2011
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LA Weekly
03/2006 - 04/2007
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Key Club Hollywood
08/2000 - 01/2003
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Fox Broadcasting Company
06/1996 - 08/2000
Projects
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Doczilla
01/2012 - 12/2012
Handled all UI for this reporting software used by Fox television productions.
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Fox Consumer Products Portal
01/2012 - 12/2012
Handled all UI for this website used by Fox sales, affiliates, licensees, agents, etc. to share consumer product information and ideas.
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What to Expect When You're Expecting
01/2011 - 12/2011
Among many other publications, I converted this entire book to an ePublication for use through Apple ePublications. Having never had any children of my own, yes, I am still a little scarred by this particular experience...
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Beauty for Hope
01/2010 - 12/2010
Joico’s Beauty for Hope Initiative is a year-round campaign that includes fundraising events and promotions plus education, support, encouragement and inspiration for professional stylists bent on setting up their own breast cancer-related events.
To acknowledge the salons and stylists who continue to participate in Beauty for Hope events Joico created an online destination offering downloadable breast cancer programs – including cut-a-thons, silent auctions, “Touch of Pink” ribbon events and service and product promotional programs. Each salon can customize the downloads to their individual businesses and communities. Each package contains posters, planners, letters, press alerts and other printables.
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Gladstone's Rock Lobster
01/2007 - 12/2007
Weekly Sunday afternoon event held in the summertime, outdoors overlooking the ocean, featuring live local bands and a DJ playing classic rock. A popular tourist attraction in Malibu, California, Gladstone's was looking to reach out to LA locals through their favorite bands and drink specials, thus re-connecting with them making them regulars during the off-season.
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LA Weekly Battle of the Bands at The Roxy on the Sunset Strip, Hollywood
01/2007 - 12/2007
Highly attended event with five competing finalist bands and celebrity judges. Winner of the event received opening slot in the first annual LA Weekly Detour Music Festival.
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LA Weekly Street Team
01/2006 - 12/2006
The LA Weekly Street Team is a group of young or young-minded individuals who 'hit the streets' promoting an event, venue or a product. To this day, you can find them at events around Los Angeles, giving away prizes, taking pictures for the in-paper and online photo galleries and collecting emails addresses to stay in touch via the LA Weekly Newsletter. They also generate excitement for each event/venue and LA Weekly.
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Dawson's Creek Wrap Party
Invalid date - present
Party for the television show, Dawson's Creek.
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MTV 80's Party
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Launch party for a new project by MTV.
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Premiere Parties & Press Events
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The Simpsons, That 70's Show, Family Guy, Beverly Hills 90210, Melrose Place, Party of 5, Futurama, Super Bowl on FOX, KISS (the band) Press Event and more.
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Primetime Upfront Presentation, Hospitality & Party
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In the United States, the major broadcast networks' Upfronts occur in New York City during the third week of May, the last full week of that month's sweeps period. The networks announce their fall primetime schedules, including tentative launch dates (i.e., fall or midseason) for new television programming, which may be "picked up" the week before. The programming announcements themselves are usually augmented with clips from the new television series, extravagant musical numbers, comedic scenes, and appearances by network stars, and take place at grand venues such as Lincoln Center, Radio City Music Hall, or Carnegie Hall. It is also the time when it is announced (by virtue of not being on the fall schedule) which shows are canceled for the next season. In recent years, the networks have mostly revealed this information to the public a few days before the actual presentation. Most cable networks present earlier in the spring since they usually program for the summer months; press attention to these announcements is usually much lighter.
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TCA Press Tours - Hospitality & Parties
Invalid date - present
A TCA Press Tour allows the major television networks, cable networks and the Public Broadcasting Service to present their slate of upcoming programs to a large group of press writers from different outlets all at once through panels and interviews. These biannual conferences involve registered TCA members staying at a chosen Los Angeles venue for two to three weeks, and each network is assigned a series of days to showcase their programming.
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