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Evan Smith

  • Art Director, Senior Brand Strategist
  • Los Angeles, United States
  • $50 / hour
  • Member Since: Jul 2024

About Me

Based in California |

My latest clients are popular beer garden & restaurant concept, Bungalow 23 (concept by chef Truong Le of Dinners, Drive-Ins, and Dines and founding partner of The Collective) + Los Angeles/London-based record label, Brkfst.

I build brands & cultivate brand identity.

- As a Visual Designer + Brand Director of 6 years, I have a passion for design, a keen eye for aesthetics, and a strong understanding of user experience and market trends. I hold a Bachelor's of Science degree in International Business, and an Associate Art degree in Marketing from the University of Tulsa. I have partnered with high-end fine jewelry & women's clothing stores, including the renowned brand, Age of Sail, most notably featured in Vogue Magazine.

During my work as a UI/UX Engineer and Marketing Lead for Wyth, a start-up application company based out of Chicago, I played a vital role in designing the app's user interface and marketing materials, which resulted in increased user engagement and brand recognition. I collaborated on projects with prestigious universities such as the University of Alabama to create visually compelling ad designs for various platforms such as Instagram, Facebook, TikTok, and affiliate marketing.

Throughout my career, I have gained extensive experience in creating engaging website layouts, designing eye-catching graphics, and developing visually cohesive branding materials. I have worked on a diverse range of projects, collaborating with cross-functional teams to bring ideas to life and deliver exceptional design solutions.

I possess extensive consulting experience in the consumer beauty industry, particularly with renowned brands like Giftly, a beauty and wellness based subscription service while significantly enhancing visibility, followers, and engagement. Market trends and forecasting are essential to my expertise.

Additionally, I excel in marketing services, brand architecture, visual aesthetic, brand identity, creative direction, design in Figma + Adobe XD and Photoshop.
In my role as a full manager and design controller for companies, I have taken charge of Instagram, TikTok, and Facebook platforms. This responsibility entails designing all social media posts, managing reach and consumer engagement, and achieving remarkable results. I successfully boosted engagement and follower count by over 75% and created and executed impactful ad campaigns.
Furthermore, my work on Instagram Reels consistently garnered impressive viewership, ranging from 15,000 to 550,000+ views, with comments reaching as high as 390-450.

Education

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Oklahoma State University

International Business
03/2020 - 12/2021
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The University of Tulsa

Marketing
10/2017 - 03/2020

Work & Experience

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ES & Co. Design Agency

01/2020 - present
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Perfect 10 Promotions Marketing Agency

05/2022 - 06/2024
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WYTH

Tech
06/2021 - 08/2022
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modmuze magazine

03/2020 - 05/2022
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McNellie's Group

Food & Beverages
02/2019 - 01/2020
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April Faudree Moore Interiors

01/2018 - 10/2018
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